Why Many (Most?) Great Ideas Never Get Off the Ground : What’s Best Next
This article by Scott Berkun is a good reminder for preachers. Some excerpts: Just about anyone in the professional world is, in effect, a professional speaker. Every single idea in the history of the business world had to be explained to at least one other person before it got approved, funded or purchased by anyone else. Call it what you like–sales, marketing, pitching or presenting–but I know the history. Despite dreams of a world in which the best ideas win simply becaus